![]() Understand the path that each Salesforce lead or opportunity took on your website (pages viewed etc) to tailor your sales approach.Double down on high converting traffic channels and cut spend on the rest.Track attribution data for each lead, opportunity, or account right in Salesforce.Analyze exactly which traffic sources are sending high-value, high-converting customers and which are sending dead leads that waste your marketing budget.Understand your true marketing ROI and ROAS using a “single source of truth”.Once you use GA Connector to “ close the loop” between these data silos, you have access to a complete 360° view of your Salesforce marketing analytics, which enables you to: The revenue and conversion data in your Salesforce CRM, including sales closed offline by your sales team. ![]() Your marketing sales funnel, including all touch points that contributed to an individual customer submitting a form or otherwise becoming a lead.With GA Connector’s Salesforce marketing attribution integration, you can finally “close the loop” and automatically connect what were previously two separate data silos: And now, we’re thrilled to announce that GA Connector is available as an app in the Salesforce AppExchange marketplace, making it easier than ever to track attribution right in Salesforce for every lead and opportunity. Since 2015, GA Connector has been a popular solution for Salesforce campaign attribution. ![]() ![]() Introducing GA Connector: A Marketing Attribution for Salesforce Integration But without a way to connect the two, there’s no way to see which traffic sources sent leads that actually converted and made a purchase.īut attribution tracking in Salesforce doesn’t have to be difficult. And Salesforce knows which leads and opportunities converted into revenue. Your marketing platform (Google Analytics, Google Ads, etc) knows which channel generated a lead. ( Read on to learn about a marketing attribution integration for Salesforce that makes this MUCH easier.)īut first, why does Salesforce attribution require a different kind of solution? It comes down to the extremely limited marketing attribution data available in Salesforce.īasically, your marketing platforms and Salesforce both act as their own data silos. On the other hand, if you’re using Salesforce, close some or all of your sales offline, or have a funnel that involves a more complex mix of channels and touchpoints, then getting marketing attribution right can be a bit more involved if you don’t have the right tool kit in place. In this case, your team can sometimes even get enough attribution data from your traffic channels’ native reporting utilities (referring here to channels like Google Ads, Facebook Ads, Google Analytics, etc) to optimize your funnel and boost marketing ROI. ![]() If your funnel involves just a few channels and touchpoints, and purchases are made directly on your website… then yes, marketing attribution is fairly simple. The combined effect often leads to a dramatic increase in ROI. With this data, marketers can determine which channels send high-quality leads with high conversion rates, while also optimizing their funnels to further boost conversion rates. Marketing attribution is a reporting strategy that analyzes which touchpoints a person or cohort engaged with on their path toward a desired goal or conversion event. The problem is knowing which leads are turning into revenue and which are a waste of your marketing budget. You can generate unlimited leads, on-demand, within the confines of your marketing budget. Getting leads probably isn’t the problem. You might be driving traffic to your lead magnet or contact form using SEO, Google Ads, Facebook Ads, live chats, retargeting ads, LinkedIn Ads, content marketing and more.Īnd then you’re probably nurturing those leads and moving them through your sales funnel using all of the above, along with email marketing, e-books, phone/video calls, in-person meetings, and maybe even Christmas and birthday cards. We say it all the time here at GA Connector: Not all leads are created equal!Īs a B2B marketer, you and your team likely drive traffic using a wide range of channels. ![]()
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